YouTube SEO – Video Optimization For Local SEO

YouTube SEO – A Big Part Of Our SEO Strategy

YouTube SEO is a great opportunity to rank your site and your videos higher in search engines.  In fact, it’s 53 times easier to rank your video in Google search results than it is to rank your website page.  Launch Local SEO will help you take advantage of this huge opportunity and get your message in front of a massive, targeted audience.

Why Is YouTube SEO So Important?

Check out some of these statistics:

• Google is easily the world’s largest search engine (by far)
• Over 67% of all the online searches in the world are through Google
• Almost 94% of all mobile searches in the world are through Google
• The second largest search engine in the world is YouTube, which, of course, is owned by Google.
• Over 91% of all the videos returned from Google searches are from YouTube.

In other words, Google promotes its own products. So, when choosing a YouTube SEO marketing company, you’ll need to have one that fully understands how the Google search engines work.

What Is YouTube SEO?

What Is YouTube SEO

YouTube SEO is the process of optimizing videos on your YouTube channel to increase their visibility in search engine results.   It also greatly increases the number of views that your videos receive.

If you want your videos to show up in the YouTube search results, then you need to optimize your videos for SEO.

YouTube uses its own search algorithm to rank their search engine results. YouTube search results are very often different from Google’s default settings.

To optimize a YouTube video for search engine visibility, it is important to understand how the platform’s ranking system works and optimize channel engagement and optimization criteria.

How does YouTube SEO work?

YouTube SEO is a relatively new addition to the SEO world and can be a little difficult to explain here.  However, here are some basic principles that We employ to increase your chances of your videos ranking well in Google.

YouTube SEO works by optimizing your web content for relevance and ranking in search engines.

This particular platform integrates with Google, so the optimizations will apply to searches within YouTube and competing for space on Google’s results page!

What are the benefits of YouTube SEO?

YouTube is a great tool for us to get your video in front of potential customers.

YouTube SEO benefits include better search engine ranking and more relevant video content.

YouTube optimization is integrated with Google, so the same optimizations applied to one site also applies to others.

Key Elements Of YouTube Video Optimization

There are five elements of a successful YouTube SEO strategy.

Video Title

The video title is one of the most important elements of a successful YouTube video optimization strategy.  It should be keyword rich and descriptive.

Video Description

The YoutTube video description can also be optimized for keywords, and should provide users with information about your video topic that isn’t included in the title.  This is a very important element of YouTube SEO.

YouTube Video Tags

YouTube Video Tags can help you organize your content by topic, and captions can provide additional detail about the video’s content. Tags are also essential for ranking and indexing your video on YouTube.

YouTube Video Tags also help searchers discover your videos, appearing as “keywords” in the source code.  We’ll employ longer and more specific tags (such as “how to train a Labrador puppy”), and then narrow them down to broader phrases (such as “dog training”).

Keywords (This is a big one!!)

The first thing we do as part of our YouTube SEO is Keyword research.  Keyword research is essential for optimizing YouTube videos.  To ensure good reach potential, we choose keywords that are the most popular.  This is done to ensure that we find the right words to capture your viewers’ attention. 

To find relevant keywords for your video, we take your video and add a keyword phrase to the beginning of the description. For example, if you are making a video about “how to make a chicken pot pie,” we might want to add the phrase “how to make a chicken pot pie video” in the description.

Here are some other great elements of our Launch Local SEO YouTube SEO package:

• We incorporate keywords thoughtfully and naturally in your video
• We always use the keyword in the title of your video
• In the video description, we use the keyword
• We mention the keyword in your video
• We use keywords in your video title and throughout the video.
• We make sure your video content is relevant to the keyword you are targeting.

We always use YouTube’s search engine optimization features to help improve your video’s ranking in search results pages.

Video thumbnail

A thumbnail is what catches the viewer’s eye first.

It lets your website visitors understand the contents of your video to help them to decide whether to watch the video or not.  YouTube can generate a selection of thumbnails from your video, but it’s recommended to upload a custom thumbnail. 90% of the best-performing videos on YouTube have custom thumbnails.  Don’t worry, we’ll take care of that for you too…