Small Business SEO

Small business SEO is a process that involves improving the visibility of your website in search engine results. It can be done by optimizing your website so it gets higher rankings on major search engines like Google, Yahoo and Bing.  This, in turn,  will bring your business more customers and increase sales.

Small business SEO is not a one-time process. It requires constant monitoring and adjusting to make sure that your website stays relevant in the eyes of search engines, so it gets more traffic from them.

Small Business SEO – Get more business and increase sales

What Is Local SEO ?

Local SEO is a process that focuses on the local search results pages and how they are ranked.  Local SEO is about optimizing pages and sites for region-specific results, such as ‘near me’ searches.  We’re talking about the local searches for products and services in your specific local area. It consists of a variety of methods for different search engines to find and display your website. Local SEO is a vital aspect of online marketing for small business SEO.

What Is SEO ?

SEO is the process of making your website as visible as possible in the search engines. The goal of SEO is to get your website listed as high as possible in the search engine rankings so that more people will visit your site and find what they’re looking for.

In short, SEO is the process of optimizing a website to make it more visible to search engines to help a site rank for specific keywords.

Content is the most crucial element of all SEO.  Your site content must be unique and optimized for user intent in order to rank well.

Technical SEO includes elements such as clean design and back-end optimization, while authority measures how popular a site is relative to its competitors.

What’s the difference between Local SEO and SEO?

This is one of the most often asked question from clients. 

Local SEO is the process of optimizing a website for local search results. Local SEO is important because it helps your site rank for local searches. If a user searches for a local business in their area, the site should rank for that search.

SEO is the process of getting a website to rank high in the overall search engine resulst ( SERPs ).  

While local SEO is about optimizing pages and sites for only region-specific results, such as ‘near me’ searches.  Regular SEO is on a more macro scale targeting customers everywhere!

What Is Google My Business

Google Business Profile (formerly Google My Business)

Google My Business is a Google-specific tool that allows users to get information about their business from the Google Maps platform. The information provided includes a description of the business, images, reviews and links to the products and services offered. It also includes the ability to map the location of the business on Google Maps.  GMB is one of the essential elements of any small business SEO strategy.

Google My Business is a free profile that businesses can create to help promote their business on Google.  It allows businesses to take control of their presence on Google and connect with their customers better.

GMB is a platform that allows business owners to manage their online presence and track important metrics such as website traffic, leads, and reviews.

Google My Business offers customizable tools that make it easy for businesses of all sizes to improve their online marketing efforts.  this also has the effect of improving your local SEO rankings.

By using Google My Business, businesses can create and manage a website, add content and photos, track social media activity, and more.  This is key to the success of small business SEO planning and one of the first steps we take in our local SEO strategy.

With Google My Business, businesses can also connect with customers through the creation of Hangouts Meetings and surveys.

Small Business SEO – Local SEO Stats

Here are some seriously eye-popping local SEO statistics that every business owner should be aware of when developing their small business SEO plan.  These days its important to have all the facts to gain an advantage over your competition.

Here are just a few local SEO stats to be aware of in your small business SEO strategy:

• 72% of people that conduct a local search will visit a store within 5 miles. (Source: HubSpot)
• 900% growth in “near me tonight/today” searches over the past 2 years. (Source: ChatMeter)
• 200% increase in mobile searches for “open” + “now” + “near me”. (Source: Think With Google)
• 46% of all searches on Google are local searches. (Source: Go Globe)
• 78% of local mobile searches lead to a purchase in-store or online. (Source: Search Engine Land)
• 56% of consumers shop both online & offline. (Source: Local Search Association)
• 75% of users never scroll past the first page of search results. (Source: HubSpot)
• By 2020, online advertising will be 70% larger than TV advertising. (Source: Local Search Association)
• 88% of local business searches performed by consumers using a mobile device will either call or visit the business within 24 hours. (Source: Nectafy)
• 97% searches online are done so in order to find a local business (Source: HubSpot)
• Google accounted for over 72.47% of all global desktop search traffic, with Baidu at 13.47%, Bing at 7.64% and Yahoo at 4.74% in June 2018. (Source: NetMarketShare)
• 86% of people will use Google Maps to lookup the location of a business. (Source: HubSpot)
• 72% of consumers searching for local businesses, will end up visiting stores that are within five miles. (Source: HubSpot)
• 46% of all Google searches are local, with 60% of the people who search for local business using their smartphones. (Source: HubSpot)
• 76% of consumers prefer to go shopping in physical stores during holiday seasons. (Source: Geo Marketing)
• Over 50% of ‘near me’ searches result in a physical store visit. (Source: Mediapost)
• Online search beats social media by more than 300% as a traffic source. (Source: imForza)
• 61% of digital marketers view SEO as a top priority. (Source: HubSpot).
• 76% of potential customers who conduct a local mobile search will visit a business within 24 hours. (Source: Think With Google)
• Position 1 of local search rankings get 24.46% of all clicks, with position 2 getting 13.38% & Position 3 getting 10.12%. (Source: AWR)
• After the 6th ranking position each local listing get less than 2% of the clicks. (Source: ChatMeter)