SEO Content Marketing

The key to the success of any SEO campaign is quality content.

You can develop and use the most advanced SEO optimization techniques or buy the highest quality backlinks you can find.  But in the end, if your website content isn’t up to par your SEO campaign will never really leave the starting gate.

However, quality SEO, and especially local SEO,  is essential to good content marketing. Ranking your site on the first page of Google, or better yet, the local 3-pack of Google remains the most reliable sources of organic traffic for your content.

Essentially, content marketing and SEO go hand in hand and critically affect each other. Therefore it’s always best to plan them both out as an integrated strategy.  Doing this will always provide the best organic traffic results, boost your site visibility and provide more qualified leads to convert to sales. 

Our SEO Content Marketing Strategy

Step 1: We Define Your Content Marketing Objectives

Before we do anything, the first thing to do is define the main  objectives and or goals of your SEO content marketing strategy.

The content marketing goals must be aligned  with the marketing goals and overall business objectives. By initially defining these goals we can construct strategic framework of success.

The SEO content goals framework should be as follows:

Specific Objectives: must be clear enough to understand and implement.

Realistic Goals: The goals we set will always be attainable. By doing this we will maintain a sense of achievement your team’s morale  We will break down the bigger goals into smaller manageable milestones if required.
Measurable Goals: Our reporting will help your business evaluate key SEO metrics to measure the performance of the content marketing initiatives

Below are some examples of goals that we may set for your Content marketing strategy :

• Establish credibility and trust. 
• Attract new prospects. 
• Educate prospects and customers. 
• Persuade people to buy. 
• Maximize retention/loyalty.

This is merely a small example of the SEO content strategy objectives that we will pursue on your behalf.

Step 2: Relevant Keyword Research

Our next step will be to discover your target keywords relating to your objectives.

This is generally done by initially defining our ideal target audience. The intent is to find keywords that our target audience is actively searching for. This, of course, will be nearly impossible without knowing who our audience is, their needs and their behavior.

There are three main principles in implementing keyword research:

• The keyword must relate to your target audience ant their search intent. 
• The keyword must be connected to your business objectives. 
• The keyword(s) competition level must be manageable and within your campaign budget and timeline.

Step 3: Content Marketing Plan

It’s important to keep in mind that SEO is a long-term strategy. It should not be expected that after creating just a few content pages that your site will instantly get ranked (although there have been some rare exceptions). Typically we will require consistent quality and quantity for at least 6 to 12 months.

This is why it’s important to develop an SEO content marketing content plan to keep track of your content marketing efforts. 

The SEO content marketing plan should contain the following items:

• The target keywords
• CTA (call-to-action) planning
• The topic ideas and/or working titles
• Types of content (blog posts, videos, podcasts, etc.)
• Meta tags, meta descriptions, title tags and categories
• Where to publish the content (publication channels, etc.)
• When to publish the content
• Quality backlinks
• How to promote the content
• Where do you plan to get backlinks from
• Current Status (Started, working, published, etc.)

The more details that we can include in your SEO content marketing plan the better it will be. We will discuss and consider all the different aspects of the plan with your team beforehand to ensure that the execution is seamless.

Step 4: Backlinks and Content Promotion

How your content is promoted is just as important as developing the content itself.

We have many options to choose from to promote your content. Here are some of the most popular choices:

• Social media (organic and paid)
• Email marketing (yep, it still works)
• Blog and forum commenting
• Paid promotions (like ads)

The main take-away here is that content promotion has two main goals: delivering quality organic traffic to your content and providing backlinks. 

It’s also very important to note that these days, the quality of your backlinks is far more important than the quantity. In fact, having too many low-quality backlinks will potentially get you penalized by Google and other search engines.

Step 4: Content Marketing Plan Maintenance

As we mentioned earlier, SEO and SEO content marketing are long-term strategies.

Generally, it will take anywhere from  2-6 months for a page to slowly climb from a page 5 position to page 1.  Additionally, it usually takes another 6 months to hit one of the top 3 spots on search engines.

This is why we will continually monitor your progress and here are some key areas that we will evaluate:

Your  search engine rankings

Your improvements in organic traffic

Your improved reach and impressions

Bounce rate, visitor time on page and other website engagement metrics

Your website conversion rate (if your content contains CTA’s)

Page load speed and mobile responsiveness

Backlinks

We will continue to evaluate and re-optimize your content as required.  When necessary, we will update your content or even change tactics altogether depending on what is necessary for success.