Through years of emplying tried and true methods and SEO experience, Launch Local SEO delivers specialized local SEO solutions specifically developed for attorneys. We don’t posess any secret formulas or have any tricks up our sleeves to generate new business for you. Instead, our highly experienced team of SEO specialists put in the time to get your law firm noticed in the search engines.

What Is Lawyer SEO

When a law firm tries to markets to an online audience, the goal should not be to reach the entire country. INstead, the strategy should be to reach potential nearby clients that are looking for you now. Most law firms don’t have a global reach, they target far more local clients, and local SEO for lawyers will help them to reach those clients specifically. This means your law firm SEO  strategy must include local lawyer SEO.

Yet local SEO doesn’t mean simply using local search terms as part of your law firm’s keyword strategy. Local Lawyer SEO is highly focused and requires a careful strategy to work well. We’ll explain exactly what local SEO is and how lawyers can leverage it to market to specific clients that are actively searching for a lawyer now.

So, what exactly is Local SEO? Well, these difficult days, we all know how essential SEO is to the success of all law firm.  That said, local SEO is a major pillar of any successful lawyer SEO strategy. But what exactly is local SEO for lawyers, and how can it help your law firm?

Local SEO for lawyers is the process of enabling a law firm’s website to rank for customer searches for lawyers for a specific geographic area. Today, Google automatically gives priority to  local results first.  In fact, many customers deliberately search for businesses or services close to them (“lawyer near me”) to get local results.

Here are a few examples of some local searches:

lawyer near me
lawyer Toronto
law firm open now
criminal lawyer in Vancouver

Local SEO Is Great For Business

Local SEO is simply best SEO for lawyers, period!

Regular SEO may do a great job of generating greater awareness for your law firm brand and your overall law practice online. Properly done, it can boost your law firm to the  top of search results.

However, regular SEO tends to attract all website traffic, without regard for your law firm’s service area. For example, say you write an amazing law article that goes viral.  Unfortunatly, most of the traffic generated will be from all over the globe. It’s a good thing, but it won’t leadincrease your leads or awarenesss for your law firm.

This is why Launch Local SEO is the best SEO strategy for lawyers. We’ll take organic keywords specific to the legal field and convert them into local keywords by including the name of the region or city, or by strategically adding key-phrases like “near me”. For law firms, these are the most valuable keywords.  They are essential because they’re used by people searching for you every single day in your service area. These are your potential customers that are actively looking for a lawyer right now!!

Best SEO For Plumbers – Local SEO Stats

Here are some seriously eye-popping local SEO statistics that every business owner should be aware of.  These days its important to have all the facts to gain an advantage over your competition.

Here are just a few local SEO stats:

• 72% of people that conduct a local search will visit a store within 5 miles. (Source: HubSpot)
• 900% growth in “near me tonight/today” searches over the past 2 years. (Source: ChatMeter)
• 200% increase in mobile searches for “open” + “now” + “near me”. (Source: Think With Google)
• 46% of all searches on Google are local searches. (Source: Go Globe)
• 78% of local mobile searches lead to a purchase in-store or online. (Source: Search Engine Land)
• 56% of consumers shop both online & offline. (Source: Local Search Association)
• 75% of users never scroll past the first page of search results. (Source: HubSpot)
• By 2020, online advertising will be 70% larger than TV advertising. (Source: Local Search Association)
• 88% of local business searches performed by consumers using a mobile device will either call or visit the business within 24 hours. (Source: Nectafy)
• 97% searches online are done so in order to find a local business (Source: HubSpot)
• Google accounted for over 72.47% of all global desktop search traffic, with Baidu at 13.47%, Bing at 7.64% and Yahoo at 4.74% in June 2018. (Source: NetMarketShare)
• 86% of people will use Google Maps to lookup the location of a business. (Source: HubSpot)
• 72% of consumers searching for local businesses, will end up visiting stores that are within five miles. (Source: HubSpot)
• 46% of all Google searches are local, with 60% of the people who search for local business using their smartphones. (Source: HubSpot)
• 76% of consumers prefer to go shopping in physical stores during holiday seasons. (Source: Geo Marketing)
• Over 50% of ‘near me’ searches result in a physical store visit. (Source: Mediapost)
• Online search beats social media by more than 300% as a traffic source. (Source: imForza)
• 61% of digital marketers view SEO as a top priority. (Source: HubSpot).
• 76% of potential customers who conduct a local mobile search will visit a business within 24 hours. (Source: Think With Google)
• Position 1 of local search rankings get 24.46% of all clicks, with position 2 getting 13.38% & Position 3 getting 10.12%. (Source: AWR)
• After the 6th ranking position each local listing get less than 2% of the clicks. (Source: ChatMeter)

Why Is Local SEO The Best SEO For Plumbers?

Why Is Local SEO For Lawyers Important?

These days, for most businesses, local SEO is very important. However, for law firms, it is crucial.
The goal of your law firm’s website is to reach potential clients for your firm, and those potential clients are usually local to you.

Potential Clients Search Online First

Statistics show that customers searching for legal services will almost always search online first before picking up the phone. In fact, second only to referrals, online searches are the second most way that people find a lawyer.  96% of people will use search engines when seeking a lawyer, therefore your website needs to be visible to them. 

By optimizing your law firm’s website for local lawyer SEO , it will allow your firm to be seen by an  audience that is looking for a lawyer now! Potential clients that are close by  and that are actively searching for a legal services

If your law firm’s website is not ranking on page one of Google organically, call Launch Local SEO and get the best SEO for lawyers.